I don’t say that to be mean but more than likely this is the truth.
“Well why does my band suck?”
The answer isn’t a simple as to why your band sucks, long story short, lots of reasons. I’m not talking about talent either, you may be the best jam reggae jazz flute band around, but mostly you suck because you have no real clue on how to market yourself and really get out there.
“But we’re all over Myspace, Facebook, Twitter, Friendster, and we even have our singer on E-Harmony talking up our shows to lonely divorced housewives!”
Well that’s great, but really what does that really mean? I’ve seen pets on Myspace with 1,500+ friends. Social networking sites are amazing resources, but most bands don’t really have any clue on how to use them effectively.
“Well it’s cool because my cousin totally has a friend who works the mailroom at TightPants Records and were totally going to score a deal.”
I hear this often from bands, my goal is with this blog is to show you a different way of thinking. If you want to be a serious band, you need to treat your band like a business. Labels are great, I’ve worked with a few and even had my own as a teenager. However to really get noticed by a label or to even get a fair deal you need to be a self-sufficient. Once you’re really up and going you may not even feel you need a label.
I plan to take what I’ve learned from being in this crazy industry and help you, Unisigned Band. Right now the goal is to write a column a week and see how this goes from there. I’m also looking to do a question and answer section. So if you have any questions please send them to firstname.lastname@example.org