Right now, i feel like we’re kind of at a stand still. We don’t have any shows booked, or prospects of having shows booked. We’re in a good amount of debt from our most recent record, but we’re finally writing music that we 100% believe in. A product that we’re very proud of, and would like for the world to hear. But, promotion around here isn’t easy by any means. The scene is way too crowded, there are shows going on almost every day here, with different locals playing each one, three locals per show usually. I know we have to stand out, and I figured this new stuff we’re writing would do the trick. But god knows when we’ll be releasing any of it. Do you have any advice on how to stand out both online and on the street/in our scene? As well as tips for not promoting, but convincing people that our show is where they should be when we’re out doing promo.
We love playing and writing music, and being a band. We just don’t know where to go from here. So any light you can shed on our situation would be greatly appreciated!
A Letter To You
I’m sure to most of you this sounds pretty familiar. You work really hard and do everything that you know how and you’re just not getting anywhere. You’re stuck at a plateau, but the important thing is not to panic. While plateaus can be extremely frustrating they are a normal part of life. A lot of people are under the misconception that the ride to fame and fortune is a rocket. However if you were to graph it out it would look more like a staircase than a straight line. What helps set bands/artists/business/brands apart from each other is how you handle being stuck at a plateau.
Dillon’s story can be pretty frightening. They can’t get booked, they are in debt, and they are unsure of what to do next. While it can be scary, and trust me these situations have broken up many bands, I see it as an opportunity. Now is the perfect time to take a serious look at your band and figure out what needs work to take the next step forward. My father taught me that when you hit a plateau you need to take a look at yourself and take care of any flaws that could cause you problems as you move forward. “Kill them to make sure they don’t come back” is what he always tells me. I’ve always felt a fresh approach is critical to breaking through during a plateau. So what kinds of things can you do to help you move forward?
Make sure your live show is as tight as you can make it.
Start or refocus your street team
Make your social networking marketing more direct.
Work on your on band/artist website.
Try to sell off any old merch just laying around.
There are thousands of things you can do, but to get through the plateau you have to do them. Just sitting around waiting for stuff to happen isn’t going to do you any good. Those were just five examples of things you can do, but you know your band better than I do. I’m sure you can find lots more things to focus on to help you move forward.
Dillon’s band I’m sure is a lot like yours. While you may not be in debt, I’m sure you don’t have a ton of money to throw around. So what can you do when your trying to stand out in a crowd but don’t have any money? I think the best thing Dillon and your band can do is to go out and find where the people who like your music would mostly be and make a connection with them. This could be the mall, a coffee shop, record store, or a concert. It doesn’t even have to be your concert, if you’re a metal band, and you know of a huge metal show going on in the area get some flyers, load your music on your iPod, and go make some friends. People are more likely to actually spend money to go to a show from people they have met and made a connection with than just some random person handing them a flyer. This goes for online marketing too, don’t just send out a billion show e-mails, really try to build a relationship with them. A short personal e-mail will go a lot further than you might think.
Hopefully this will help you to get motivated to get out of your plateau. If you have a question you’d like answered e-mail me at firstname.lastname@example.org